sigh if you must is a creative studio that works in films, photography, and brand building. Run by Anushka Narula and Surabhi Malu, sigh likes to keep their gaze gentle, believing in showing, not selling, and in letting stories breathe–whether it’s through quiet pacing, natural light, or getting someone to talk like they forgot the camera was rolling.

sigh specializes in creating digital films that feel more like conversations than ads. Their unique proposition is the roughness around the edges in a world full of perfectly straight lines.