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  • High-concept storytelling for brands: fashion videos to ad campaigns, docu-fiction and music videos.

    Deliverables:

    • Concept

    • Script

    • Moodboard

    • Location Scouting

    • Casting

    • Stylng & Art Direction

    • Direction

    • Videography

    • Colour Grading

    • Video Editing

  • Photography, like the eyes see it:

    Fashion
    Product
    Food
    Interiors
    Portraits

    Deliverables:

    • Concept

    • Moodboard

    • Location Scouting

    • Casting

    • Stylng & Art Direction

    • Direction

    • Photography

    • Photo Editing

  • Brand story and ideation - including campaign thinking, scripting, brand identity, and styling.

    Deliverables:

    • Brand Story

    • Brand Mission

    • Market Research

    • Brand Guidelines

    • Graphic Design

    • Colour Palettes

    • Typography

    • Creative Direction

    • Launch Campaigns

    • Mood Boarding

    • Photography

    • Films

  • For deeply personal storytelling:
    wedding films, trailers, photography, and couple pre-wedding shoots.

    Categories:

    • Crisp Film (6-7 minutes long)

    • Classic Film (12-15 minutes long)

    • Complete Film (30 minutes long)

    • Trailer (60-90 seconds long)

    • Photography

method to the madness.

the art of being in tyaani jewellery

sahil shroff speaks of pahadi local

conçu is set to launch in mumbai

conçu city launch campaign films

about //

In a world where embarrassments are hidden, cracks are polished, and nothingness often slips away unnoticed, we choose to unveil.

sigh if you must is a creative studio specializing in film and photography, founded by two fools hooked on the full mess of life: the absurd, the glorious, the mundane.

We’re a one-stop shop for storytelling: from ideation, moodboarding and production, to direction, filming, and editing.

We begin with a thought — a scribble, a reference, a feeling—and build upward, layer by layer, until it all comes alive in a sigh of satisfaction.

Our approach is simple: let the story take its most authentic form. No forcing. No trends. No moulds.

anushka & surabhi

founders, sigh if you must