An instinctive approach to a concept calendar — films that came from daydreaming and swiveling on a swivel chair, staring at a vision board we made for ourselves at the start of 2025 and the mental fatigue of having to plan one more for the new year.

We knew we had a calendar to circle a campaign around—and as it often does, an idea surfaced out of personal experience. To not make to-do’s and bucket lists, to live in this moment, to simply let loose—personal wishes found reality vicariously and thus emerged these two women simply having fun with this chic, arty, musical calendar.