Our meeting with Jessica, the founder of Pahadi Local, was a serendipitous one — on a flight back to Bombay, we found ourselves seated next to Jessica who overheard us talking about a shoot. As she asked us about what we do, one thing led to another and a few months later, we found ourselves at Pahadi’s first shoot. Her requirement was simple, and simple is what we do best. She wanted us to shoot testimonials with her oldest, most loyal customers. What resulted was a campaign of love letters written to the brand, that went on to become her most well-performing digital ads in years.

Testimonials as a concept might picturize as mundane to some, but when the idea is to capture authenticity, it could never disappoint.

Services:
Videography, Video Ediiting

Credits:
Direction: Anushka Narula
Videography: Surabhi Malu
Video Editing: Surabhi Malu, Anushka Narula, Nisam Karattil