Tyaani Jewellery by Karan Johar
Content Production
Fashion, 2025At Tyaani, Sigh came in to tell stories—to build narratives that mere product-focused visuals failed to. Telling stories is what we do, what we truly specialise in—understanding the human psyche and emotions deeply enables us to empathise with the viewer and create imagery and films from the perspective of a customer.
Services:
Script, Videography, Video Editing, Colour GradingIn our initial talks with Tyaani, the team appreciated the creativity with which we could put together films—and this project was exactly this. The ideas were considered fresh, the production efficient, the casting accurate, and the execution ‘spot on’.
Our very first film with Tyaani garnered over 1.3 million views, and within the first handful of films, they’ve gained almost 3 million views and counting.